Survey Brand Insights for Fortune 500 Retailer

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A major Fortune 500 retail giant held over 20 brands in the clothing, shoes, and athletic apparel spaces. They frequently reached out to their existing and potential customers in an attempt to really understand what drives them to their products and brand loyalty. But, they struggled to evaluate and analyze the large amounts of data.

Challenge Solution Impact

Challenge

The $14 billion consumer company actively queried their customers throughout the year over their many brands, using surveys with 20-30 questions. From these surveys, they were able to amass extensive amounts of data about their customers, their purchasing habits, and their preferences. However, the Company became stuck under this huge amount of data, with no clear and efficient way to visualize and analyze.

Solution

NuView worked to create custom Alteryx workflows that could seamlessly be used across all 20 retail brands. The custom workflows integrated with newly developed Tableau dashboards that allowed the Company to easily visualize and analyze relationships, and gain further insight in to large amounts of data. Custom dashboards were created to be used consistently across all 20 brands. We also worked to develop an analysis tool that allowed end users to breakdown and analyze data on their own in order to assist with business decisions.

Impact

The new custom workflows and dashboards were put to work in 2021 - The Company is now able to release multiple client surveys across all brands each year, where they were limited in the past. The immense amount of data collected can now easily be integrated into the new tools, viewed and broken down into helpful data points. The ad hoc analysis tool has given the Company the ability to segment and analyze the survey data from various angles with ease, unlocking the value of the data for marketing, sales, and strategy teams.

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